Creatual for a Royal Opening

A Royal Opening

Creative opening ritual Holländer-Saal in Alte Pinakothek, Munchen on April 13th 2016

In 1435 the Italian Renaissance artist and philosopher Leon Battista Alberti (1404-1472) explained that a framed painting should be treated as a window to the world. In his famous treatise De pictura (On Painting) he instructed painters of his time to consider the frame of the painting as an open window, a painting showing the world. According to Alberti, a painting was intended to be illusionistic, realistic, and mimetic. This gave direction to artists during our long history of art. In many ways art still offers us access to many different worlds, to other times, to people having their unique challenges and their various perceptions on the world.

What if we step into the world created by the masters of the Dutch Golden Age?

For the opening ritual of the new Holländer-Saal in Alte Pinakothek, Munchen, the Dutch royal couple stepped into a frame designed by Creatuals to mark this moment.