What is a creatual?
Creatuals are tailor-made contemporary creative rituals, infused with personal input and collective creativity
Creatuals are both social events and works of art. They might be used to mark milestones like an official opening, the introduction of a theme or new product, the completion of a change process, a farewell, or an end. The aim is to transform such events into significant moments of power and beauty.
Creatuals are tailor-made contemporary rituals, infused with personal input
and collective creativity.
Creative rituals are developed around a particular theme or for a specific occasion. Within a personal or corporate context. For any number of participants.
An experience in which the individual or group for whom the creatual has been designed, is invited to complete a series of steps.
During this process, the participant’s mind is ‘twisted’ in such a way as to heighten their senses. The participant tries to recognize and interpret what’s going on, but is surprised by an unexpected (sometimes peculiar) sense of wonder which triggers new insights, energy and connection.
Ultimately, the creatual results in a process, a work of art or some kind of construction. Always accompanied by an extraordinary story.
Participants take away a memento charged with meaning.